MOORESVILLE, N.C. – Team Penske announced Friday that BODYARMOR Sports Drink will serve as the primary sponsor on Ryan Blaney’s No. 12 Ford Fusion for the Coke Zero 400 at Daytona Int’l Speedway on July 7.
The mid-summer crown jewel marks the first-ever race team partnership for BODYARMOR, which began working with Blaney last season.
BODYARMOR Sports Drink will also be an associate sponsor on the No. 12 Ford Fusion for four additional Cup Series races during the 2018 season, beginning at Kansas Speedway on May 12.
“We are excited to have BODYARMOR join Team Penske and bring a new brand with a lot of energy and vision to our organization,” said team owner Roger Penske. “As we have grown our NASCAR Cup Series program to three full-time entries in 2018, we look forward to new opportunities with Ryan and new partners like BODYARMOR.”
In addition to its sponsorship with Team Penske, BODYARMOR Sports Drink has also launched its “BODYARMOR Heroes” promotion. Consumers across the country will be able to honor a military hero of their choosing by posting to social media using the #BODYARMORHeroes hashtag with a photo and short description of their hero through Twitter, Facebook and Instagram.
The winner will have his or her hero’s image and likeness featured on Blaney’s No. 12 BODYARMOR Ford Fusion for the July 7 race in Daytona. The military hero will also get the opportunity to attend the race and meet Blaney.
“BODYARMOR is thrilled to be partnering with Team Penske this year – and extremely proud to be launching the BODYARMOR heroes program which will honor our country’s real-life military heroes by working with them on our race activation,” said Michael Fedele, the vice president of marketing for BODYARMOR Sports Drink. “BODYARMOR Sports Drink is a go-to option for anyone in need of superior hydration and we are excited to be hydrating Ryan and his team on and off the track again this year.”
BODYARMOR Sports Drink first joined forces with Blaney last year, when the brand partnered with the Team Penske driver before the start of the 2017 season.
“It’s great to build on the relationship with BODYARMOR and have them as part of the development of the No. 12 Ford team,” said Blaney. “BODYARMOR has partnered with some great athletes in many different sports and we look forward to adding to that legacy and increasing the presence of their brand through our team in NASCAR.”
CREDIT: Team Penske
